Background

Radio 2 is the largest radio station in Europe. There are 14 million listeners, which is roughly a quarter of the UK's population. As a mainstream music offer, it’s differentiator is the presenters, the majority of whom are household names.

Outcome

Working with a team of designers on the Radio 2 Redesign. My job was to design Tier 1 & 2 pages for the site.

Tier 1 – Researching the shows’ content and presenter, looking for themes running throughout, creating moodboads that reflect this, illustrating ideas and concepts for the illustrator and presenting this to them, with guidance from the editorial and production teams. Applying this to Tier 1 presenter pages on the website.

Tier 2 – Designing the pages, taking into account PIPs data and content from /Programmes. Designing the banners for all Tier 2 presenters. Sourcing images that reflect the Radio 2 ‘Day & Night’ branding, creating moodboards to present to the editorial team to ensure it meets their needs, then applying this to the design of the page banner.